Using video for small business marketing
Many marketing experts are forecasting that video is the future of content marketing. They say that by 2017, video will account for 69% of all consumer internet traffic. Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses.
Deciding on an advertising budget and determining how to spend it can be among your most challenging decisions. Advertising options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking advantage of the new, digital marketplace.
Can you create a dynamic advertising campaign using video with a limited budget? Absolutely.
Production costs have fallen considerably in the last few years and in fact, what is working particularly well for many small businesses is a simple “presentation-style” video created in PowerPoint (or even free alternatives such as Libre Office Impress).
However, the type of video clip created will depend on the audience you are trying to reach and how relevant your video is to them. Video also helps search results. Articles that include a photo array or a video are more easily searched on the Web and receive three times as many clicks as articles without these features.
Adding video to email marketing boosts customers’ interaction—such as opening the email or clicking on any of the content—by as much as 200% to 300%.
Video helps to create a conversation with your customer and sets you apart from those static ads you see on the Internet. It allows you to tell your customer what differentiates you from your competition. Your videos can help you have a face they can recognize and come to trust. That’s the kind of relationship you want with your customer.
Let us help you put together your video campaign. We have a number of options available at surprisingly low prices.
